Marketing and Sales

To achieve competitive advantage, your organisation has to get its marketing strategy right. Whether you are a seasoned marketer, experienced sales manager, or new in the field, during RSM’s marketing and sales programmes you will explore practical approaches, the latest insights and best practices with world-class academics and experts to understand your customers and competitors better.

Average rating 8,4

Rules for Effective Decision-Making

Adjust your organisational decision-making according to newfound insights fuelled by artificial intelligence and machine learning.

Length: 3 days Module of Advanced Management and Leadership Programme Frequency: 2x per year

Strategic Account Management

Gain the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

Length: 3 days Frequency: 2x per year

“The abundance of data and the potentials of AI and technology are immense. But it is humbling to realise that we professionals are often the limiting factor to effective decision making. During Rules for Effective Decision-Making our personal experiences and company routines were challenged by scientific insights as well as pragmatic tools. I became much more aware of my personal contribution to effective decision making. The application of several of the findings from this programme will definitely help me and my company to improve the quality of our decisions.”

Mike van Meurs CFO/COO, Brabant Development Agency

Meet the faculty

Dr Bart de Langhe

Teaching Rules for Effective Decision-Making

Dr Javier Marcos Cuevas

Teaching Strategic Account Management

Prof. Stefano Puntoni

Teaching Rules for Effective Decision-Making

Nicolaas Smit

Teaching Strategic Account Management

Get in touch with our advisor

How can you identify which programmes might help you meet your professional objectives? We can talk about your career and where it could go – just as I do with many other business professionals like you who want to continue learning. Just send me an email, and we can start our conversation. Eugène Kerpen Programme advisor